Packaging & Design
Connect product, vessel and presentation as one system
Packaging decisions should follow product format, market context and project constraints. Available components, finishes and sustainability claims require confirmation.
Role of packaging
Design for recognition, channel fit and clear product information
01
First Impression
Create a clear hierarchy between brand, product name, format and key information.
02
Channel Fit
Consider shelf, e-commerce, hospitality, gifting and shipping requirements.
03
Brand System
Build repeatable decisions across a collection rather than decorating each item separately.
Capability framework
Nine packaging decisions to review together
01
Bottle & Container
Review format compatibility, size, shape and presentation goals.
02
Pump, Cap & Closure
Consider use experience, compatibility and current component routes.
03
Label System
Organize brand, product, language and market information.
04
Gift Box Structure
Define protection, unboxing and assortment hierarchy.
05
Outer Packaging
Plan shipping and retail presentation requirements.
06
Finishing
Evaluate decoration routes only after material and artwork constraints are known.
07
Material Direction
Discuss paper, refill or reuse ideas without making unverified environmental claims.
08
Language Adaptation
Prepare multilingual artwork for review against the target-market brief.
09
Story Insert
Use an insert or card when the product story needs more room than the label.
Visual territories
Choose a direction that serves the product and audience
01
Clean Modern
Quiet typography, clear information and restrained materials.
02
Fragrance Editorial
Composed contrast, tactile finish and a strong naming hierarchy.
03
Natural Botanical
Material-led cues supported by accurate, reviewable claims.
04
Oriental Inspired
Contemporary cultural references used with discipline and context.
05
Hospitality
Repeatable, functional presentation across room and amenity formats.
06
Giftable
Coordinated assortment logic for seasonal or corporate presentation.
Review flow
Confirm structure before final artwork
01
Brief
Audience, channel, product format and target presentation.
02
Component Route
Review possible structures and current constraints.
03
Artwork
Prepare required content, languages and review checkpoints.
04
Confirmation
Record the approved project basis before next steps.
Start with a clear brief