Project Readiness
Why Sample Evaluation Matters Before a Full Brief
A structured evaluation helps teams discuss scent, texture, format and packaging with less ambiguity.
Criteria
Evaluate against the intended product
Use audience, format, channel and positioning as criteria rather than relying only on personal preference.
Feedback
Describe the change you need
Record intensity, texture, finish, packaging and use-context feedback in specific terms.
Decision
Choose the next route deliberately
After evaluation, decide whether to refine a sample, adjust packaging, clarify the brief or request quotation review.